Iva founded Artocene and Artocene Digital, consulting digital health companies with a mission to integrate the arts with medicine on a global level, and building a first of its kind telehealth platform using evidence based psychotherapeutic methods. Previously she worked as a senior executive at the Cleveland Clinic USA and UAE, where she founded Arts and Medicine Institute. She is a member of the first Arts and Medicine committee at the World Congress of Integrative Medicine and European Congress for Integrative Medicine, the ambassador for The Red Pencil Humanitarian Mission, and Ambassador of National Organization for Arts in Health (NOAH).